Social media management, Glasgow. For service businesses across the UK.
Social media that shows your work and builds trust.
Before most people ring a tradesman, they look you up. Regular posts that show real jobs, real reviews and a real team are what turn “found you on Google” into “gave you a call”. We plan it, make it and post it, and when you want enquiries directly from social, we run the Facebook and Instagram ads too.
10 years in business · Rated 5.0 on Google · No minimum contract
What social media actually does for a trade business.
Let’s be straight about it. For most tradesmen and service businesses, posting on Facebook and Instagram doesn’t bring in a flood of enquiries on its own. What it does is make the enquiries you’re already getting more likely to turn into jobs.
Someone finds you on Google, or a neighbour mentions your name, and the next thing they do is look you up. If they find a page that was last updated two years ago, or one full of stock photos and sales pitches, they move on. If they find recent jobs, happy customers and a team that looks like it turns up, they ring. Social media is where people check you out before they commit.
Paid Facebook and Instagram ads are a different thing. They put you in front of people who weren’t looking for you yet, which works well for jobs people plan rather than panic about: new kitchens, roof replacements, driveways, extensions. If you want enquiries straight from social, that’s where the budget goes. We’ll tell you honestly which of the two your business needs, and whether Google Ads should come first.
What you get
Your social media handled, start to finish.
You’re on a roof, under a floor or in a van. You haven’t got time to think about what to post, and you shouldn’t have to. You send us the photos; everything else is our job.
A plan for every month
You know what’s going out and when, a month ahead. Jobs, reviews, tips, the team, seasonal reminders and the occasional offer, in a mix that doesn’t feel like a sales pitch. You see every post before it goes live and nothing is published without your say-so.
Posts made for you
We design the graphics, edit the clips, write the captions in your voice and schedule everything. A blurry phone photo of a finished roof becomes a before-and-after post with your logo on it. A text from a happy customer becomes a review graphic. You don’t touch any of it.
Your real work on show
Finished jobs, before-and-afters, the van, the team, the accreditations and the reviews. Real work beats stock photos every single time, because a customer can tell the difference in half a second and so can the algorithm. We never post a picture of a job you didn’t do.
Paid Facebook and Instagram ads
When you want enquiries from social, we run targeted ads to the right people in the postcodes you cover: homeowners of the right age, in the right type of property, with a form that pre-fills their details so they can ask for a quote in two taps. Tracked, so you know what each enquiry cost.
Profiles set up properly
Matching branding, the right phone number, your areas and services in the bio, a link to your website, a tap-to-call or tap-to-message button on every profile. It sounds basic. Most of the profiles we review have at least one of these missing, and every one is a lost enquiry.
Messages answered, and a monthly report
Comments and messages get a reply, and anything that looks like an enquiry is passed straight to you. Each month you see how many people saw your posts, how many messaged or clicked through to the website, which posts did best, and what we’ll do more of next month.
What we post
Three kinds of post, and why each one matters.
Proof posts
Finished jobs, before-and-afters, reviews and the accreditations you’ve earned. These are the posts that do the real work: someone checking you out sees that you’re busy, that your work is good and that other people were happy to pay for it. Most of what we post is this.
People posts
The team on site, the new van, the apprentice who just qualified, a short clip of you explaining why a job was done a certain way. People hire people. A face and a bit of personality is what makes a customer feel they know who’s turning up at their door, and it’s what gets shared.
Paid posts
Ads, built to bring in enquiries rather than likes. A strong before-and-after or a seasonal offer, shown only to homeowners in your area, with a quote form attached. We run these when there’s a service worth pushing and a budget to push it with, and we track every enquiry back to the ad that produced it.
How it works
You send the photos. We do the rest.
The only thing we need from you is a few photos or clips from your phone each week, sent over WhatsApp. Everything else, from the planning to the posting to the replying, is handled.
1
Review
We look at your current profiles, what’s working, what’s missing, and what your competitors are doing well and badly. Then we fix the basics: branding, contact details, bio, buttons and links.
2
Plan
We agree what to post each month and the mix of jobs, reviews, people, tips and offers. We’ll also agree what we need from you, which is usually just a reminder to take a couple of photos before you leave a job.
3
Create and post
You send photos and clips from your phone. We turn them into finished posts, send them to you for a quick yes, and publish them on a steady rhythm. Comments and messages get answered and enquiries get passed to you the same day.
4
Review what worked
Each month we look at what got attention, what got messages and what got clicks through to the website, and we do more of it. If a type of post isn’t earning its place, it goes.
Sound familiar?
Why your social media isn’t doing anything right now.
We review a lot of trade business profiles, and the same handful of problems come up again and again. None of them are hard to fix. They just need someone whose job it is to fix them.
“The most common thing we see is a page that was busy for three months after the business started and then went quiet. The owner got busy, which is a good problem, but to a customer looking you up it reads as a business that’s either closed or doesn’t care. Posting one good job a week fixes that completely.”
Yas, Director
Posting in bursts, then nothing
Five posts in a week, then silence for two months. A customer who sees a last post dated last winter assumes you’ve stopped trading. A steady few posts a week, every week, matters far more than volume.
Stock photos and sales pitches
Nobody follows a plumber for “Contact us today for all your plumbing needs” over a photo of a smiling model. They follow for the job you did yesterday. Every post should prove something about your business, not just advertise it.
No way to get in touch
A profile with no phone number, a wrong number, no website link, or a message button nobody checks. People do try to contact you through social. If the message sits unread for a week, they’ve already booked someone else.
Boosting posts and calling it advertising
Pressing “boost” on a post sends it to a vague audience with no form, no tracking and no way of knowing what came back. A proper ad is targeted to the right homeowners in the right postcodes, with a quote form attached and every enquiry counted.
What our clients have seen.
37 more leads a month
Flooring company, Glasgow, from Google Ads, within three months
£100k to £2 million
Roofing company, Glasgow, from SEO, turnover over five years
30+ jobs quoted in a week
Essential Roofing, Perth, as the director says on video
These results came from the website, SEO and Google Ads working together. Social media is the part that makes a customer who’s found you feel confident enough to pick up the phone.
Where social fits with the rest.
The way most trade customers find and choose a business goes something like this: they search Google, they look at two or three companies, they check each one’s reviews and Facebook page, and they ring the one that looks most like it’ll turn up and do a good job.
SEO and Google Ads get you into that shortlist. The website and your social profiles decide whether you win it. The same photos we post on social go on the website and into the ads, so one set of job photos a week feeds everything.
If you’re only going to do one thing, it usually shouldn’t be social. If you’re doing the rest, social is the cheapest way to make all of it work harder.
Social media questions
What business owners ask about social media.
Which platforms should I be on?
The ones your customers use, which for most local service businesses means Facebook first and Instagram second. Facebook is where homeowners look you up and where local community groups recommend tradesmen. Instagram suits visual trades like kitchens, landscaping, decorating and flooring. LinkedIn only makes sense if you do commercial work, and TikTok only if you’re willing to be on camera regularly. We’ll recommend the fewest platforms that will do the job, because two profiles kept up well beat five left to rot.
Will social media bring me enquiries?
Regular posts mainly build trust: people check your social media before they call, and a good profile makes them more likely to. Some enquiries will come through messages and comments, but it’s not where most of them start. Paid Facebook and Instagram ads are what bring enquiries directly, and they work best for planned jobs rather than emergencies. Most businesses do best with both, and we’ll be honest with you about which you actually need.
Do I need to supply photos and video?
Yes, but it’s less than you’d think. A couple of phone photos before you leave a job, a quick clip of the team on site now and then, and a screenshot when a customer sends a nice message. Send them over WhatsApp and we turn them into finished posts. If you’d like a bank of professional photos and video to draw on, we can arrange a content day.
Do I have to be on camera?
No. Plenty of our clients never appear on camera and their pages work fine, because finished jobs and reviews do the talking. That said, a short clip of you explaining a job in your own words is the single most effective post a trade business can make, so if you’re willing to try it once, we’ll make it painless.
How often will you post?
Enough that anyone looking you up sees recent activity, which for most businesses means a few posts a week. Consistency matters far more than volume. A page that posts twice a week every week looks like a busy, well-run business. A page that posts ten times in one week and then nothing for a month looks like the opposite.
Who replies to comments and messages?
We do, during working hours, and anything that looks like an enquiry is passed to you straight away so you can quote it. You keep full access to your own pages and can jump into any conversation yourself whenever you like.
Can you just run the ads without the posting?
Yes. If your page is already in decent shape and you want enquiries from Facebook and Instagram ads, we can run the ads on their own. We’ll still want to check the profile first, because an ad that sends people to a page with no recent posts and no contact details wastes most of its budget.
How much does it cost?
It depends on how many platforms, how much content you need each month and whether you want paid ads running alongside. We review your existing online presence and the niche you operate in first, then explain the costs and what you can expect for them. Any ad spend is separate from the management fee and we’ll be clear about both.
What do your profiles say about you?
Send us your details and we’ll review your social media for free. You’ll get a plain-English rundown of:
- What a customer sees when they look you up today
- What’s missing from your profiles that’s costing you enquiries
- Whether paid ads would work for your trade and area
- What we’d post first, and what we’d stop posting
Over 30 jobs quoted in a week
Essential Roofing in Perth stopped using MyBuilder and quoted over 30 jobs in a single week. Michael, the director, says so on video on our Results page.
Rated 5.0 on Google
Prefer to talk? Call 0141 378 0881, WhatsApp 07542 737977 or email hello@istratagem.co.uk.