About us
Run by a business owner, for business owners.
ISTRATAGEM has spent ten years helping service businesses get found, get enquiries and grow. We keep it plain, we measure what matters and you can always reach the person in charge.
Our story
We know what a quiet week feels like.
ISTRATAGEM is led by Yas, who has been self-employed since 2013 and runs a service business of his own. He started doing marketing because he needed it himself, and found that most of what agencies sold was jargon with no link to the phone ringing.
Today we work with service businesses across the UK, with a full team of designers, developers, SEO and ads specialists behind every client.
10 years
marketing local businesses
£2 million
turnover reached by one client we grew with
No lock-in
no minimum contract terms
UK-wide
based in Glasgow, working everywhere
A promise from Yas
We’ll work hard for you, we’ll be honest with you, and we’ll support you as far as we’re able.
I can’t promise you’ll be top of Google by next month, and I’d be wary of anyone who does. What I can promise is that we’ll tell you the truth, including when it isn’t what you want to hear. If something isn’t working, you’ll hear it from us first, along with what we’re doing about it.
That’s how I’d want to be treated if I were handing my business’s marketing to someone else. It’s how we treat every client.
Yas, Director
How we work
Four things you can hold us to.
Plain English
No jargon in our plans, our reports or our conversations. If you don’t understand something we’ve said, that’s our fault.
Measured on enquiries
Rankings and clicks only matter if they turn into calls. Enquiries are the number we report on and are judged by.
You can reach the director
Message Yas directly on WhatsApp. No account manager in the middle and no ticket queue.
No lock-in
We don’t have minimum contract terms. We advise giving it at least three months to build traction, but you stay because it works.
Let’s have a conversation.
Tell us about your business and we’ll tell you plainly whether and how we can help.