Marketing for UK service businesses
More enquiries for your business. One team that handles all of it.
Your website, Google rankings, ads, social media and software, planned and run by one team. You get on with the work. We keep the phone ringing.
★★★★★Trusted by local businesses on GoogleFree audit. No obligation. No minimum contract. Or call 0141 378 0881.
10 years
marketing local businesses
No lock-in
no minimum contract terms
Glasgow
based, working with businesses across the UK
You shouldn’t need five suppliers to get the phone ringing.
A web designer who’s gone quiet. An SEO company sending reports nobody can read. Someone’s nephew doing the Facebook page. Ads that spend money without anyone checking what comes back.
Most business owners we meet are paying for marketing in pieces, and none of the pieces talk to each other.
We put it under one roof, with one plan and one number that matters: how many enquiries you got this month.
What we do
Everything that brings customers in, done by one team.
Take the whole lot or just the part you need. Either way it’s built around enquiries, not vanity numbers. See how we do it for roofers, electricians, builders and pest control companies.
Websites
Fast, clear sites that turn visitors into calls and quote requests. Brochure sites, online shops and custom builds.
SEO and AI search
Show up when people search for what you do, on Google, on Maps, and in the answers AI tools like ChatGPT now give.
Google Ads
Enquiries this week, not in six months. Campaigns built around the jobs you actually want, with wasted spend cut out.
Social media
Regular posts that show your work and build trust, plus paid Facebook and Instagram ads when you want to reach more people.
Custom software and AI
Quote calculators, booking tools and apps built for how your business runs. They save admin time and win work while you’re busy.
Photo, video and design
Real photos and video of your team and your work, plus logos and branding, so you look as good online as you are in person.
Want a quick call back?
Leave your number and we’ll ring you. Or call us on 0141 378 0881.
How it works
Four steps. No jargon.
1
Free audit
We check your website, Google visibility and ads, and show you where enquiries are being lost.
2
A clear plan
You get a short plan in plain English: what to fix first, what it should bring in, and what it costs.
3
We build and run it
Our team does the work. You approve the important things and get on with running your business.
4
You see the numbers
Every month: calls, enquiries and what we’re doing next. If something isn’t working, we say so and change it.
Results
What working with us has done for businesses like yours.
We don’t publish client names without permission. Ask and we’ll put you in touch.
37 more leads a month
From Google Ads, within three months of starting work with us.
Flooring company
Glasgow
£2 million turnover
Grown from under £100,000 a year to £2,000,000 over five years, driven by SEO.
Roofing company
Glasgow
7 enquiries on a small budget
From £304 of Google Ads spend in one month, about £43 an enquiry.
Builder
West of Scotland
Hear it from a client
Over 30 jobs quoted in a single week.
Michael says he’s really happy with the service, has stopped using MyBuilder, and quoted over 30 jobs in one week, within months of starting with us.
Michael, Director, Essential Roofing, Perth
Google reviews
What local businesses say about us.
Real comments from clients. Read more on our Google reviews profile.
Want results like these?
Leave your number and we’ll ring you. Or call us on 0141 378 0881.
Why ISTRATAGEM
Run by a business owner, for business owners.
ISTRATAGEM was started by someone who runs a service business himself. We know what a quiet week feels like, and what a full diary is worth.
“We’ll work hard for you, we’ll be honest with you, and we’ll support you as far as we’re able. If something isn’t working, you’ll hear it from us first.”
Yas, Director
One team for everything
Designers, developers, SEO and ads specialists working from the same plan, so nothing falls between suppliers.
You can reach the director
Message Yas directly on WhatsApp. No account manager in the middle and no ticket queue.
We measure enquiries
Rankings and clicks only matter if they turn into calls. Enquiries are the number we report on and are judged by.
AI where it helps you
We use the latest AI tools to audit faster and build smarter, then experienced people check and finish the work.
Common questions
What owners ask us before getting in touch.
How soon will I see results?
Google Ads can bring enquiries within days of going live. SEO takes longer and usually builds over a few months. Before you commit, we’ll tell you what to expect for your type of business and area.
Do I need a new website?
Not always. If your current site can be fixed, we’ll fix it. The free audit shows whether it’s helping or holding you back.
Why don’t you show prices?
Because an honest price depends on where you’re starting from. We understand you may have a budget, but the only way to give you an accurate figure is to review your existing online presence and the niche you operate in. Then we explain the costs and the return you can expect.
Who actually does the work?
Our own team of designers, developers, SEO and ads specialists, led by Yas, who you can reach directly by phone or WhatsApp.
Am I tied into a long contract?
No. We don’t have minimum contract terms. We do advise giving it at least three months, because that’s how long it takes to build real traction, but that’s our advice and not a lock-in.
Do I own my website and accounts?
Yes. All your assets are yours. Your website, domain, Google Business Profile and ad accounts belong to you. If you ever decide to leave, you take everything with you, and we’ll help hand it over properly.
Do you only work with trades?
No. We work with all kinds of owner-led service businesses: trades, clinics, garages, letting agents, professional services and more. See the industries we work with.
What areas do you cover?
The whole of the UK and the world. Almost everything we do can be delivered remotely, and we keep in touch by phone, video call and WhatsApp, so it makes no difference where your business is based.
Find out what’s costing you enquiries.
Tell us about your business and we’ll send back a free audit of your website, Google visibility and ads. It tells you plainly:
- What’s working and what isn’t
- Where competitors are beating you
- The three fixes that would make the biggest difference
The audit that got a gas engineer around £5,500 back
He had paid another agency to build his website, then £600 a month for six months. We found that no meaningful work had been done, and that the call button on his website was dialling a competitor. We helped him claim against the agency, and he was refunded in full.
Prefer to talk? Call 0141 378 0881, WhatsApp 07542 737977 or email hello@istratagem.co.uk. Read our Google reviews.