Marketing for electricians. Glasgow-based, working with electrical contractors across the UK.
Electrician marketing that brings in better jobs, not just more calls.
We’ve worked with a range of electricians and understand the trade in practice: the difference between a socket swap and a full rewire, why landlord EICRs come in waves, and why an EV charger enquiry is worth chasing. We consistently generate leads for electricians, especially for EV charger installation.
10 years in business · Rated 5.0 on Google · No minimum contract
How do electricians get more customers online?
Most domestic electrical work now starts with a Google search, and the electricians who get those calls are the ones who appear in the map results, have a page about the exact job being searched for, and show they’re qualified. The trick is aiming that visibility at the jobs with margin in them: EV charger installs, rewires, consumer unit upgrades, landlord EICRs and commercial work, not an endless stream of one-socket call-outs.
It also helps to know how customers describe the work. People search “fuse box replacement”, not “consumer unit upgrade”. Landlords search “electrical safety certificate”, not “EICR”. Drivers search “home car charger fitted” as often as “EV charger installation”. Because we’ve worked with electricians, we write pages and ads in the words your customers use while keeping the detail that shows you know what you’re doing.
EV charger installation is where we’ve had the most consistent results. It’s a high-value job, people research it before they ring, and there are still relatively few electricians marketing it well. For a step-by-step breakdown, read our guide on how to get more electrician leads.
What we do for electricians
Marketing aimed at the electrical jobs worth having.
One team handling your website, Google rankings, Google Maps and ads, built around the work you want more of.
EV charger installation leads
A dedicated page and campaign for EV chargers in the towns you cover, answering what customers ask before they ring: which charger, how long it takes, whether their driveway and supply are suitable, and what’s included. That’s what turns a researcher into a booked install.
SEO for electricians
Separate pages for each main service and area, so you rank for “rewire Hamilton” or “EICR for landlords Glasgow” rather than just “electrician”. Each one is written to be useful, not stuffed with keywords.
Google Maps and reviews
“Electrician near me” is decided in the map results. We set up your Business Profile with the right categories, services and photos, and help you collect reviews after every job so you keep climbing.
Google Ads without the waste
Electrical is one of the worst trades for wasted clicks, because so many people search for jobs, courses and apprenticeships. We block those from day one and point your Google Ads budget at the services that pay.
Landlord and commercial work
Landlords need regular safety checks and letting agents need electricians they can rely on. Pages and outreach aimed at them bring repeat work that smooths out quiet months.
A website that shows you’re qualified
Customers want to know you’re registered and insured before they let you near their wiring. We put your accreditations (NICEIC, NAPIT, SELECT or similar), guarantees, reviews and real job photos front and centre on a website built to get the call.
Beyond Google search
Social media and AI search bring in electrical work too.
Not every customer finds an electrician through a Google search any more. These two channels bring in real enquiries for our clients.
Lead-generation social media campaigns
We’ve run successful lead-generation campaigns on Facebook and Instagram, and they suit higher-value electrical work well. EV charger installs, consumer unit upgrades and tidy rewires make strong adverts when shown to homeowners in the areas you cover, with a simple quote form people can fill in without leaving the app. More about social media.
Enquiries from AI search
Our clients regularly see enquiries come in from AI search, from people who asked ChatGPT, Google’s AI answers or a similar tool to recommend an electrician or EV charger installer near them. Those tools favour businesses with clear service pages, genuine reviews and consistent details across the web, which is exactly what we build. More about SEO and AI search.
How it works
Start with the jobs you want more of.
Every electrician’s business is different. Some want more EV installs, some want commercial contracts, some just want fewer tyre-kickers. We build the plan around that, not around a package.
1
Audit
Your website, Google Maps profile, reviews and any ads, compared with the electricians ranking above you in your area.
2
Choose the services
EV chargers, rewires, consumer units, EICRs, commercial: we agree which ones to push and which towns to cover.
3
Build and launch
Service pages, Business Profile, tracking and ads where they make sense. You approve everything before it goes live.
4
Report and improve
Monthly figures on leads and what they cost, by service, and a plain account of what we’re changing next.
Common problems
Why good electricians lose work online.
Most electricians we speak to are busy, but with the wrong jobs. The work they actually want is going to competitors who are easier to find.
“The best-paying electrical jobs are the ones people research before they ring: EV chargers, rewires, consumer units. Those customers read the website, check the reviews and compare two or three electricians. If your site doesn’t mention the job they’re searching for, they ring someone else.”
Yas, Director
Competing on small jobs only
If the only thing you rank for is “electrician”, you get every light-fitting call in town. Service pages bring in the jobs that are worth the drive.
Ads paying for job hunters
Without a block list, ads show for “electrician jobs near me” and “electrical course”. Those clicks cost the same as a customer’s.
Qualifications hidden away
Registration, insurance and certificates buried in the footer, or missing altogether. For electrical work, that’s often the deciding factor.
No EV charger page
Plenty of electricians install chargers but never say so properly online, so the enquiries go to the handful who do.
Results for service businesses like yours.
Consistent EV charger leads
For electricians we work with, month after month
37 more leads a month
Flooring company, Glasgow, from Google Ads, within three months
Around £5,500 recovered
For an Edinburgh gas engineer let down by another agency
We don’t publish client names without permission. Ask and we’ll put you in touch.
Electrician marketing questions
What electricians ask us.
Is it worth advertising EV charger installation?
For most domestic electricians, yes. It’s a well-paid job, demand keeps growing as more people switch to electric cars, and fewer electricians market it properly than you’d expect. It’s the area where we’ve had the most consistent results for electricians.
Do you actually understand electrical work?
Yes. We’ve worked with a range of electricians and have a practical understanding of the field, so we know the difference between the jobs, which ones need certification, and what customers worry about. You won’t spend your time explaining what a consumer unit is.
Is SEO or Google Ads better for an electrician?
Google Ads gets enquiries in within weeks and is ideal for pushing a specific service like EV chargers. SEO takes a few months but keeps bringing work without paying per click. Most electricians do best with ads first and SEO building underneath.
Can you help me get more landlord and commercial work?
Yes. Landlords, letting agents and businesses search differently from homeowners and care about different things: compliance, paperwork, reliability. We build pages aimed at them and can help with direct outreach to letting agents in your area.
How much does electrician marketing cost?
It depends on where you’re starting from and the market you work in. We review your existing online presence and your area first, then explain the cost and the return you can expect. Ad spend, if you run ads, is separate and paid directly to Google.
Do you work with electricians outside Glasgow?
Yes, across the UK. Almost everything we do is delivered remotely, and we keep in touch by phone, video call and WhatsApp.
Find out which jobs you’re missing.
Send us your details and we’ll put together a free audit of your website, Google Maps profile and ads. You’ll get a plain-English rundown of:
- Where you rank for EV chargers, rewires and your other main services
- Which electricians are beating you locally, and why
- Whether your ads are paying for job hunters and DIYers
- The three fixes that would bring in the most work
Prefer to talk? Call 0141 378 0881, WhatsApp 07542 737977 or email hello@istratagem.co.uk.