Marketing for pest control companies. Glasgow-based, working across the UK.
Pest control marketing that makes you the first call.
We’ve generated thousands of enquiries for pest control services and know in detail how to advertise them: what people search for when they’ve got mice in the kitchen or wasps in the eaves, how to reach them without paying for DIYers, and how to win the commercial contracts that keep work steady all year.
Thousands of pest control enquiries generated · Rated 5.0 on Google · No minimum contract
How do you advertise a pest control business?
Domestic pest control is an urgent, local, phone-first search. Someone hears scratching in the loft, searches “pest control near me” or “mice removal” plus their town, and rings one of the first companies they see, often within minutes. So the job is to be at the top of Google and Google Maps for every pest you treat, in every area you cover, at the times you can answer the phone.
Commercial pest control works differently. Restaurants, food businesses, landlords, housing providers and facilities managers are buying a contract, not a call-out. They compare providers, check accreditations and want to know you’ll keep them right for inspections. That needs its own pages, its own message and often direct outreach.
We’ve generated thousands of pest control enquiries across both. We know which pests drive the most searches in which months, which searches waste money, and how to turn one-off call-outs into recurring work. For a step-by-step breakdown, read our guide on how to get more pest control customers.
What we do for pest control companies
Everything that gets a pest control company called first.
Built around urgency for domestic work and trust for commercial contracts.
Google Ads for urgent pest searches
Campaigns built around calls, scheduled for the hours you pick up, and limited to the areas you cover. We block the searches that drain pest control budgets fastest: DIY treatments, poison and traps, jobs and training courses.
A page for every pest
Mice, rats, wasps, bed bugs, cockroaches, fleas, moths and birds are all searched for separately. Each gets its own page explaining signs, treatment and what happens on the visit, which is what ranks and what converts.
Google Maps and reviews
Urgent searches are often decided in the map results. We set up your Business Profile with the right categories, services and service areas and help you build reviews, which matter even more in a trade where customers are anxious and want reassurance.
Seasonal campaigns
Wasp searches peak in late summer. Rodent searches climb when the weather turns cold. Bed bugs follow travel. We move budget and content ahead of each peak so you’re already ranking when the calls start.
Commercial contract marketing
Pages aimed at food businesses, landlords, housing providers and facilities managers, covering contracts, reporting, inspections and response times. Contract work is what turns a busy summer into a steady business.
A website built for worried customers
A website with the phone number front and centre, clear call-out information, accreditations such as BPCA, reviews, and reassurance on discretion. Many customers care about an unmarked van as much as the price.
Beyond Google search
Social media and AI search bring in pest control work too.
Google search isn’t the only place people find a pest control company any more. These two channels bring in real enquiries for our clients.
Lead-generation social media campaigns
We’ve run successful lead-generation campaigns on Facebook and Instagram. In pest control they work best ahead of the seasonal peaks, before wasp season and as rodents move indoors for winter, and for prevention offers and contracts aimed at local businesses and landlords. A simple enquiry form lets people get in touch without leaving the app. More about social media.
Enquiries from AI search
Our clients regularly see enquiries come in from AI search, from people who asked ChatGPT, Google’s AI answers or a similar tool who to call about mice, rats or a wasp nest near them. Those tools favour businesses with clear pages for each pest, genuine reviews and consistent details across the web, which is exactly what we build. More about SEO and AI search.
How it works
Ready before the season starts, tuned while it runs.
Pest control demand moves through the year. The companies that do best online plan for it rather than reacting once the phones are already ringing for someone else.
1
Audit
Your website, Google Maps profile, reviews and ads, compared with the pest control companies ranking above you.
2
Plan the year
Which pests, which areas, domestic or commercial, and when each one peaks, so the effort goes where the work is.
3
Build and launch
Pest and area pages, Business Profile, call tracking and ads. You approve everything before it goes live.
4
Tune and report
Monthly enquiries and cost per enquiry, by pest and by area, with budget shifted as the seasons change.
Common problems
Where pest control marketing budgets go missing.
Pest control is full of searches that look like customers but aren’t. Most accounts we look at are paying for a lot of them.
“Pest control customers don’t shop around for long. Someone with a rat in the kitchen rings the first company that looks professional and answers the phone. Most of what we do in this trade is making sure that’s you, and that your ads aren’t paying for people who want to sort it themselves.”
Yas, Director
Paying for DIYers
“How to get rid of mice”, “best rat poison”, “wasp nest spray”. Huge search volume, almost no customers. Without a block list, they eat the budget.
Missed calls
Ads running while you’re on a job and can’t answer. In an urgent trade, an unanswered call usually goes straight to the next company.
One page for every pest
A single “our services” page can’t rank for bed bugs, wasps and rats at once. Each pest needs its own page.
Ignoring commercial work
Marketing aimed only at homeowners leaves you feast-or-famine. Contract customers need different messaging, and they’re often the most profitable.
Results for pest control and service businesses.
Thousands of enquiries
Generated for pest control services
37 more leads a month
Flooring company, Glasgow, from Google Ads, within three months
£100k to £2 million
Roofing company, Glasgow, from SEO, turnover over five years
We don’t publish client names without permission. Ask and we’ll put you in touch.
Pest control marketing questions
What pest control owners ask us.
Is Google Ads worth it for pest control?
Usually, yes. Pest control searches are urgent and the customer wants someone today, which is exactly what Google Ads is good at. It only pays off if the DIY and job-hunting searches are blocked and the ads run when you can answer, which is how we set them up.
When is the busiest time of year for pest control?
It depends on the pest. Wasp enquiries peak in late summer, rodent enquiries rise as the weather turns cold in autumn and winter, and insects like bed bugs follow travel patterns. We plan your marketing so you’re ranking before each peak, not after it.
How do I get more commercial pest control contracts?
Commercial buyers search and decide differently from homeowners. They need pages that speak to their sector, show your accreditations and explain contracts, reporting and response times. Combined with targeted outreach, that’s how contract work builds up.
How long does SEO take for a pest control company?
Google Maps rankings often improve within the first couple of months once your profile and reviews are sorted. Ranking pest-by-pest pages in competitive cities takes longer, often six months or more. Google Ads can bring calls in while that builds.
How much does pest control marketing cost?
It depends on where you’re starting from and the market you work in. We review your existing online presence and your area first, then explain the cost and the return you can expect. Ad spend is separate and paid directly to Google.
Do you work with pest control companies across the UK?
Yes. We’re based in Glasgow and work with businesses across the UK. Almost everything we do is delivered remotely, and we keep in touch by phone, video call and WhatsApp.
Find out who’s getting your calls.
Send us your details and we’ll put together a free audit of your pest control website, Google Maps profile and ads. You’ll get a plain-English rundown of:
- Where you rank for each pest you treat, area by area
- Which competitors are getting the calls, and why
- How much of your ad budget is going on DIY searches
- The three fixes that would bring in the most enquiries
Prefer to talk? Call 0141 378 0881, WhatsApp 07542 737977 or email hello@istratagem.co.uk.