The short version: most electricians aren’t short of calls. They’re short of the right calls. The way to get more of the work you want, such as EV charger installs, rewires, consumer unit upgrades, landlord EICRs and commercial jobs, is to:
- Rank in Google Maps for the towns you cover
- Have a dedicated page for each high-value service
- Use the words customers search for, not just trade terms
- Show your registration and insurance clearly
- Run Google Ads with job seekers and DIYers blocked
- Use social media and AI search to reach people who aren’t on Google yet
1. Decide which jobs you want more of
Before you spend anything, decide what you want the marketing to bring in. An electrician who wants two EV charger installs a week needs different pages and ads from one chasing commercial maintenance contracts. If you don’t choose, your marketing will bring in whatever is most searched for, which is usually small, low-margin call-outs.
2. Write in your customers’ words
Customers rarely use trade terms. They search “fuse box replacement”, not “consumer unit upgrade”. Landlords search “electrical safety certificate” or “landlord electrical certificate” as often as “EICR”. Drivers search “home car charger fitted” and “EV charger installation near me”.
Your pages should use both: the customer’s words in headings and the opening lines, then the correct technical detail underneath to show you know what you’re doing.
3. Build a page for every high-value service
One “services” page can’t rank for EV chargers, rewires and EICRs at the same time. Give each its own page, then add area pages for the towns you most want work in.
A good EV charger page, for example, answers what customers ask before they ring: which chargers you fit, whether their driveway and supply are suitable, how long the install takes, what’s included, and what happens on the day. That’s what turns someone researching into a booked job.
4. Get your Google Business Profile working
“Electrician near me” is mostly decided in the map results. Set “Electrician” as your main category and add others that apply, list each service, set your service areas, and add photos of your own work regularly: tidy boards, finished charger installs, the van, the team. Then build reviews with a simple text after each job containing your review link.
5. Put your qualifications front and centre
People are trusting you with their wiring and their family’s safety. Your registration (NICEIC, NAPIT, SELECT or similar), Part P competence, insurance and guarantees should be visible on every page, not buried in the footer. For many customers, this is the deciding factor between two electricians with similar reviews.
6. Run Google Ads without the waste
Electrical is one of the worst trades for wasted ad clicks, because huge numbers of people search for electrician jobs, apprenticeships and courses. Block those from day one: “jobs”, “apprentice”, “course”, “salary”, “training”, plus DIY searches like “how to wire a plug”.
Then point your budget at your best services, send each ad to the matching service page, and only run ads where and when you can take the work. EV charger campaigns in particular tend to perform well because the job is valuable and the customer is ready to act.
See how we run Google Ads for trade businesses.
7. Go after landlord and commercial work
Landlords and letting agents need regular electrical safety checks and reliable electricians for repairs. That’s repeat work that smooths out quiet months. Create a page aimed at them covering certificates, turnaround times and paperwork, and contact letting agents in your area directly. One good letting agent can be worth dozens of one-off jobs a year.
8. Use social media for higher-value jobs
Successful lead-generation campaigns on Facebook and Instagram work well for electrical jobs that people plan rather than panic about: EV chargers, consumer unit upgrades, rewires during renovations, garden and outdoor lighting. Show real installs, keep the message simple, target homeowners in the areas you cover, and use a lead form so they can ask for a quote in the app.
9. Show up in AI search
More people now ask ChatGPT or Google’s AI answers to recommend an electrician or EV charger installer near them, and electricians we work with regularly see enquiries arrive this way. AI tools favour businesses with clear service pages, genuine reviews, and consistent details (name, address, phone) across directories and the wider web. Being listed by your registration body, suppliers and local directories all helps.
10. Track where every enquiry comes from
Use tracked numbers for ads, track your website forms, and ask every new customer how they found you. Check monthly which channels brought which jobs. Without this, you’re guessing where to spend.
Common mistakes electricians make with marketing
- Ranking only for “electrician” and getting every small call-out in town
- No page for EV chargers, even though they install them
- Ads paying for job hunters and course seekers
- Registration and insurance hidden or missing
- Relying entirely on word of mouth until it dries up
Frequently asked questions
Is it worth advertising EV charger installation?
For most domestic electricians, yes. It’s a well-paid job with growing demand, and fewer electricians market it properly than you’d expect.
Is SEO or Google Ads better for electricians?
Google Ads brings enquiries within weeks and suits pushing one service such as EV chargers. SEO takes a few months but keeps bringing work without paying per click. Most electricians do best with both.
How do electricians get landlord work?
A dedicated page for landlords and letting agents, a fast turnaround on certificates, and direct contact with local letting agents. Reliability matters more to them than price.
Want help getting more of the right electrical jobs?
We’ve worked with a range of electricians and consistently generate leads for them, especially for EV charger installation. See how we approach electrician marketing, or ask for a free audit.
Written by Yas, Director at ISTRATAGEM, a Glasgow-based marketing agency working with trade businesses across the UK.